I notice people. I’m a people person. There’s something about what people say, how they interact, and what they do that fascinates me. Not everyone, mind you, but particularly those…
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Copycat Marketing
‘Copycat… Copycat…’ this what we used to call each other as kids in Canada when you did the same funny face, joke, drawing or anything else that 8 year old…
Facebook Bashing
Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and…
Of course the campaign is integrated… 4th and last pitfall
As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…
Of course the campaign is integrated… 3rd pitfall
Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have…