Browsing CategoryAuthor

A sneak peak from my book: Demigods, Aliens and Ordinary People

I notice people. I’m a people person. There’s something about what people say, how they interact, and what they do that fascinates me. Not everyone, mind you, but particularly those who have made inroads into their areas of expertise. They don’t have to be celebrities, although people who have done great things often become celebrities. It’s rather the eminence of what these people have done…

Read More

Copycat Marketing

‘Copycat… Copycat…’ this what we used to call each other as kids in Canada when you did the same funny face, joke, drawing or anything else that 8 year old kids do. As we get older the name-calling has stopped but we still end up copying ideas, methods or products – well at least it seems that way. We need to remember that copying is…

Read More

Facebook Bashing

Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and mentors!) shared this article with me which is really an interesting article about Brand building on the web, Facebook’s latest performance and companies like GM dropping Facebook. I mean c’mon now…GM dropping FB! Is this…

Read More

Of course the campaign is integrated… 4th and last pitfall

As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3: Awareness vs. sales Pitfall #4: Delegate and forget To close off this topic and as a continuation of my last post on the topic of campaign integration here’s pitfall number 4. Pitfall #4: Delegate and…

Read More

Of course the campaign is integrated… 3rd pitfall

Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have found that the following pitfalls are common when we think that the campaign is integrated. Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second….

Read More