‘Copycat… Copycat…’ this what we used to call each other as kids in Canada when you did the same funny face, joke, drawing or anything else that 8 year old…
Browsing CategoryMarketing
Of course the campaign is integrated… 4th and last pitfall
As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…
Of course the campaign is integrated… 3rd pitfall
Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have…
Of course the campaign is integrated… next pitfall
As a continuation of my last post on the topic of campaign integration, I have found that the following pitfalls are common when we think that the campaign is integrated….
Of course the campaign is integrated…
It’s a common question when the Marketing leader gets ready to listen to a campaign organized by the agency. Is the campaign integrated? To which the agency responds: Of course…