Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and…
Browsing CategoryBranding & Strategy
Dealing with apathy: How Branding can unleash the SuperHero in all of us!
Customer complaints are vital. It tells us how we are doing and it gives us the opportunity to solve problems. Customers that raise complaints want immediate results but at the…
Customer Experience – are we ‘In Synch’?
I am always astonished when I see a respectable, consistent integrated media campaign-be it with classical media (TV, print or radio) or online only to see the ‘wheels falling off…
Can Romanian brands compete globally? Just ask Inna!
If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…