On 9 and 10 July, Paul Renaud was invited as a speaker at Business Days, Cluj 2014.
Paul gave a 2 hour masterclass on Marketing and Sales in the Global Context and also took part in a conference and workshops.
Masterclass – Marketing and sales in the global context (July 9)
‘Generating Top Line Revenues with Marketing – 5 land mines to avoid’ re-energizes and puts Marketing back where it belongs. The presentation explores 5 land mines – areas to avoid when the goal is to create Top Line Revenues with Marketing:
#1 Marketing…Sales…what’s the difference?
#2 Customer Experience-are we ‘In Synch’?
#3 Dealing with apathy. How Branding can instill a killer instinct
#4 Of course the campaign is integrated…
#5 We’ll measure it later
Workshop 16 – From business networking to sustainable partnerships (July 10)
Business Networking is all about people. Business Networking, or the art to generate opportunities behind human relationships, is perhaps the easiest way to convey ideas, find information, meet new people, to understand the trends and tendencies in the business world and most importantly to build relationships based on trust.
Conference 4 – Progress, the quintessence of evolution and development (July 10)
Conference aim: is to provide to companies decision-makers perspective about trends in the modern world of business, motivational examples of successful projects, inspirational ideas and examples of good practice.