Posts TaggedSales

in Marketing on May 20, 2012 February 17, 2013

Of course the campaign is integrated… 3rd pitfall

Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have…

in Marketing on March 7, 2012 February 17, 2013

Marketing…Sales…what’s the difference?

There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….