Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…
Posts Published byPaul Leadership Team Coach | Executive Coach | Peak Performance | Diversity and Inclusion | Senior Lecturer/Trainer
Segmentation: Who is the customer? Part 1 of 2:
This post is for: 1) Marketers that need to be reminded… 2) Non-marketers who want to challenge (read, not criticize – that’s too easy) their Marketing peers. I usually try…
A kind word goes a long way…
There’s an expression that says: A kind word goes a long way… First to understand, take a look at the picture below: In the picture you see my first mentor…
Q. Why do good people get fired? A. Imbalance.
As much as I suggested not asking yourself that question I believe that in all cases it boils down to one simple thing: An imbalance in the relationship between…
I was fired! Now what?
Well the first thing that comes to mind is Panic… that’s normal. Worse is tomorrow someone will ask you who you are and what do you do? We live in…