I read an interesting article where David Pogue who in his State of the art column ( International Herald Tribune, Aug 25,2011) wrote a scathing report on the Blackberry Bold…
Posts Published byPaul Leadership Team Coach | Executive Coach | Peak Performance | Diversity and Inclusion | Senior Lecturer/Trainer
Segmentation: Part 2: Who is the customer?
Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…
Segmentation: Who is the customer? Part 1 of 2:
This post is for: 1) Marketers that need to be reminded… 2) Non-marketers who want to challenge (read, not criticize – that’s too easy) their Marketing peers. I usually try…
A kind word goes a long way…
There’s an expression that says: A kind word goes a long way… First to understand, take a look at the picture below: In the picture you see my first mentor…
Q. Why do good people get fired? A. Imbalance.
As much as I suggested not asking yourself that question I believe that in all cases it boils down to one simple thing: An imbalance in the relationship between…