Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…
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Segmentation: Who is the customer? Part 1 of 2:
This post is for: 1) Marketers that need to be reminded… 2) Non-marketers who want to challenge (read, not criticize – that’s too easy) their Marketing peers. I usually try…