Colin Shea
Vice President for Strategy, Planning and regulation, Vodafone Czech Republic

Colin is a Marketing Wizard! He mixes bold pricing with innovative leading edge services and… Presto! Cool services that customers can’t get enough of. Find out how this strategist goes against the wave, use the ‘basic’ and transforms it into the ‘compelling’ and …generates revenues in the process.

What has he done?
Colin came to Vodafone with extensive consulting experience in Business Intelligence, telecommunications and market research. He participated in the foundation of financial advisory firm belonging to the Core Group working in Central and Eastern Europe. Before that he worked KPN Mobile, where he was responsible for strategy of mobile data in the retail customers segment.
‘To think well is wise, to plan well is wiser. And it is even wiser if you add corporate strategy to the planning’. Colin manages all these activities really well. At Vodafone he is responsible for corporate planning processes, inorganic growth and business development, relations with other operators, regulation, legal affairs and external relations. He is also responsible for transformational programs and implementation of processes leading to streamlining activities of the operator.

What will you learn?
You will learn about Product development and pricing.
1) Product development and innovation seem to be the key difference between competitors.
How much is too little and how much is too much? How do you know if you’re developing products fast enough?
2) The right pricing has an immediate effect on revenues. What are some tricks of the trade where you increase price and still retain customers?

Actionable learning for you to take home?
“One of the most important choices for a company to make is to what degree product development and innovation is core to its value proposition. It is not a strategy to be taken lightly; meaningful product development means meaningful investments in technology, people, and customer insights. It is not necessarily bad to be a fast follower, or even a slow follower in some cases. However, what definitely does not work is claiming to be an innovator or product leader but dimensioning as a follower.”

Colin’s favorite Quote
“It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than to initiate a new order of things. The initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who gain by the new ones. ” – Machiavelli

How someone quoted Colin
“He has this strange ability, that the more outrageous and dangerous his ideas are, the more reasonable and enlightened he makes them sound”.

Join us at Leaders in Marketing on October 18, 2012 in Bucharest, Romania to hear more about Colin Shea and our roster of international Marketing heavyweights.
See http://leadersinmarketing.ro for more details.

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