Peter A. Blackwell
Managing Partner at 4thought Marketing Consultants

His 20 years’ experience with some of the most successful and well-known Consumer Packaged Goods and Retail companies is drawn upon to lead organizations in the complex, yet essential goal of achieving full Marketing integration across all marketing channels, all parts of the marketing organization and its agencies and all other areas of the business.

What has he done?
Peter started as a Marketing summer intern and now he’s Managing Partner at 4thought Marketing Consultants.
He began his career in Brand Management at Adams Confectionery he oversaw brands like
Trident Gum and Halls Cough Drops – each $50mil brands in Canada, interfacing with teams in
Mexico, Brazil and Japan.
He then served as Director of Corporate Strategy for Kraft’s $3 bil Canadian business after
which he spent five years as VP Marketing for Canadian Tire – a 90 year old, $7billion Mass
Merchandising Retail icon and Canada’s most beloved retail brand. Peter was responsible for a
budget of $400 mil in Marketing spend, including a team of 130+ marketing colleagues working
with over 20 agencies.

What will you learn?
His innovative and unique approaches to solving business and people challenges will make you understand that a brand is not only a logo, a slogan or an advertisement. He will explain that a Brand is the sum of every experience a customer has with your business/organization, why it’s important to put Brand first in your business and he will help you assess if your brand is truly the heart & soul of your business.

Actionable learning for you to take home?
‘To succeed you must increase the practice of putting the Brand first – establishing a clear, compelling Brand Purpose followed by processes & policies that align, guide and inspire everyone in the company to deliver consistent, on-Brand, superior customer experiences at every single touchpoint – always! ‘
Join us at Leaders in Marketing on October 18, 2012 in Bucharest, Romania to hear more about Peter A. Blackwell and our roster of international Marketing heavyweights.

Leaders in Marketing
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