As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…
Posts TaggedAttitude
Dealing with apathy: How Branding can unleash the SuperHero in all of us!
Customer complaints are vital. It tells us how we are doing and it gives us the opportunity to solve problems. Customers that raise complaints want immediate results but at the…
Marketing…Sales…what’s the difference?
There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….
YOUR 2012 Imperatives
I had the pleasure of speaking at the CEO Clubs this week and we went over the CEO’s 2012 imperatives. We are not talking about the company’s imperatives but rather…
Can Romanian brands compete globally? Just ask Inna!
If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…