Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and…
Posts Taggedawareness
Of course the campaign is integrated… 3rd pitfall
Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have…
Of course the campaign is integrated… next pitfall
As a continuation of my last post on the topic of campaign integration, I have found that the following pitfalls are common when we think that the campaign is integrated….
Of course the campaign is integrated…
It’s a common question when the Marketing leader gets ready to listen to a campaign organized by the agency. Is the campaign integrated? To which the agency responds: Of course…