It’s a common question when the Marketing leader gets ready to listen to a campaign organized by the agency. Is the campaign integrated? To which the agency responds: Of course…
Posts Taggedexperience
Dealing with apathy: How Branding can unleash the SuperHero in all of us!
Customer complaints are vital. It tells us how we are doing and it gives us the opportunity to solve problems. Customers that raise complaints want immediate results but at the…
Marketing…Sales…what’s the difference?
There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….