I am always astonished when I see a respectable, consistent integrated media campaign-be it with classical media (TV, print or radio) or online only to see the ‘wheels falling off…
Posts Taggedinbound marketing
Segmentation: Part 2: Who is the customer?
Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…