As I was reviewing my 2011 imperatives – the 11 things I wanted to do in 2011, I realized that one of my imperatives ‘Read one book per month’ was…
Posts Taggedsuccess
Segmentation: Part 2: Who is the customer?
Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…
Segmentation: Who is the customer? Part 1 of 2:
This post is for: 1) Marketers that need to be reminded… 2) Non-marketers who want to challenge (read, not criticize – that’s too easy) their Marketing peers. I usually try…
A kind word goes a long way…
There’s an expression that says: A kind word goes a long way… First to understand, take a look at the picture below: In the picture you see my first mentor…
You’re fired!
…Well Ok maybe then “We have terminated your contract” or “We are re-engineering the department”, or “We are cutting back” or “We are downsizing” or “ We are rightsizing” or…