Customer complaints are vital. It tells us how we are doing and it gives us the opportunity to solve problems. Customers that raise complaints want immediate results but at the…
Posts Taggedsuccess
Marketing…Sales…what’s the difference?
There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….
Customer Experience – are we ‘In Synch’?
I am always astonished when I see a respectable, consistent integrated media campaign-be it with classical media (TV, print or radio) or online only to see the ‘wheels falling off…
YOUR 2012 Imperatives
I had the pleasure of speaking at the CEO Clubs this week and we went over the CEO’s 2012 imperatives. We are not talking about the company’s imperatives but rather…
Can Romanian brands compete globally? Just ask Inna!
If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…