Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and…
Posts TaggedAchievements
Coach: Change Catalyst
The word Coach is not new to anyone. We all have personal experiences with a Coach at one time or another. The Coach was my friend’s father when I played…
Of course the campaign is integrated… 4th and last pitfall
As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…
Of course the campaign is integrated… 3rd pitfall
Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have…
Of course the campaign is integrated… next pitfall
As a continuation of my last post on the topic of campaign integration, I have found that the following pitfalls are common when we think that the campaign is integrated….