It’s a common question when the Marketing leader gets ready to listen to a campaign organized by the agency. Is the campaign integrated? To which the agency responds: Of course…
Posts TaggedAchievements
Dealing with apathy: How Branding can unleash the SuperHero in all of us!
Customer complaints are vital. It tells us how we are doing and it gives us the opportunity to solve problems. Customers that raise complaints want immediate results but at the…
Marketing…Sales…what’s the difference?
There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….
YOUR 2012 Imperatives
I had the pleasure of speaking at the CEO Clubs this week and we went over the CEO’s 2012 imperatives. We are not talking about the company’s imperatives but rather…
Can Romanian brands compete globally? Just ask Inna!
If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…