I was pleased to hear that one of my coaching clients who had attended my presentation on setting 2012 Objectives wanted to use his iPhone to take a picture of…
Posts Taggedcareer
Of course the campaign is integrated… 4th and last pitfall
As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…
Marketing…Sales…what’s the difference?
There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….
Customer Experience – are we ‘In Synch’?
I am always astonished when I see a respectable, consistent integrated media campaign-be it with classical media (TV, print or radio) or online only to see the ‘wheels falling off…
Can Romanian brands compete globally? Just ask Inna!
If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…