Posts TaggedDirect marketing

in Marketing on April 2, 2012 February 17, 2013

Of course the campaign is integrated…

It’s a common question when the Marketing leader gets ready to listen to a campaign organized by the agency. Is the campaign integrated? To which the agency responds: Of course…

in Marketing on March 7, 2012 February 17, 2013

Marketing…Sales…what’s the difference?

There is always a healthy debate between Marketers and salespeople (at least from what I recall in my career) and the issue of which department matters most in a company….

in Branding & Strategy on February 19, 2012 February 17, 2013

Customer Experience – are we ‘In Synch’?

I am always astonished when I see a respectable, consistent integrated media campaign-be it with classical media (TV, print or radio) or online only to see the ‘wheels falling off…

in Marketing on October 4, 2011 June 19, 2012

New Product Development(NPD): Develop or die!

I read an interesting article where David Pogue who in his State of the art column ( International Herald Tribune, Aug 25,2011) wrote a scathing report on the Blackberry Bold…

in Segmentation on September 25, 2011 June 19, 2012

Segmentation: Part 2: Who is the customer?

Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…