Why is this Leaders in Marketing speaker special? Peter A. Blackwell Managing Partner at 4thought Marketing Consultants His 20 years’ experience with some of the most successful and well-known Consumer…
Posts Taggedmarketing
Leaders in Marketing: Speaker Profile
Why is this Leaders in Marketing speaker special? Michael Ruckman Relationship Centricity Pro, Founder, President and CEO Michael presents a framework for building mutually beneficial relationships with customers. This man…
Facebook Bashing
Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and…
Of course the campaign is integrated… 4th and last pitfall
As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…
Of course the campaign is integrated… 3rd pitfall
Marketing that generates Top Line Revenues implies Marketing initiatives that produce a significant return on the Marketing dollars spent. On the topic of integration, budgets and measuring results I have…