I am always astonished when I see a respectable, consistent integrated media campaign-be it with classical media (TV, print or radio) or online only to see the ‘wheels falling off…
Posts Taggedsegment management
Can Romanian brands compete globally? Just ask Inna!
If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…
Market Research can really be fun and interesting!
How can I make the topic of Market Research so interesting that it compels you to read this article till the end? I mean let’s face it reading about Marketing…
New Product Development(NPD): Develop or die!
I read an interesting article where David Pogue who in his State of the art column ( International Herald Tribune, Aug 25,2011) wrote a scathing report on the Blackberry Bold…
Segmentation: Part 2: Who is the customer?
Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…