If you missed Zilele Biz I’d like to give you a summary of my presentation. Even if you were there, the stuff below serves as a good reminder for Marketers…
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Market Research can really be fun and interesting!
How can I make the topic of Market Research so interesting that it compels you to read this article till the end? I mean let’s face it reading about Marketing…
New Product Development(NPD): Develop or die!
I read an interesting article where David Pogue who in his State of the art column ( International Herald Tribune, Aug 25,2011) wrote a scathing report on the Blackberry Bold…
Segmentation: Part 2: Who is the customer?
Welcome back – see my last blog for the definition of Segmentation: Def: Identify and selectively target prime groups of customers and potential customers, to understand their preferences and to…
Segmentation: Who is the customer? Part 1 of 2:
This post is for: 1) Marketers that need to be reminded… 2) Non-marketers who want to challenge (read, not criticize – that’s too easy) their Marketing peers. I usually try…