Why is this Leaders in Marketing speaker special? Colin Shea Vice President for Strategy, Planning and regulation, Vodafone Czech Republic Colin is a Marketing Wizard! He mixes bold pricing with…
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Leaders in Marketing: Speaker Profile
Why is this Leaders in Marketing speaker special? Peter A. Blackwell Managing Partner at 4thought Marketing Consultants His 20 years’ experience with some of the most successful and well-known Consumer…
Facebook Bashing
Brand building with Facebook? On a recent trip to Canada, a former boss and mentor (In fact to think about it…a lot of my former bosses are now friends and…
Reading…food for the soul
I was pleased to hear that one of my coaching clients who had attended my presentation on setting 2012 Objectives wanted to use his iPhone to take a picture of…
Of course the campaign is integrated… 4th and last pitfall
As a reminder, beware of these four pitfalls: Common integrated campaign pitfalls. Pitfall #1: Media that don’t reinforce each other Pitfall #2: Create a budget first, metrics second. Pitfall #3:…